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Todd ZimmermanThe success of any idea ultimately comes down to action. Behance's "Action Method" is a discipline for everyday productivity. Designed for those with many ideas and lots of creative energy, the Action Method seeks to simplify project management and life.
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PhilosophyAction. Action. Action. Make ideas happen.The success of any idea ultimately comes down to action. Behance’s "Action Method" is a discipline for everyday productivity. Designed for those with many ideas and lots of creative energy, the Action Method seeks to simplify project management and life.
The typical creative process for managing ideas and projects is haphazard. Many creatives lose energy amidst unclear tasks, half-finished thoughts, ideas with ambiguous next steps, cluttered references, and little follow-up in a team environment. Behance’s Action Method brings order to the organic creative process we all use in our work.In the Action Method, the outcome of every idea or interaction must be captured and transformed into action steps, backburner items, and reference items. Our research reveals that most productive creative professionals and teams identify and manage these three components as a routine part of their creative process. While everyone should develop his or her own system for adopting the Action Method, the Behance Team proposes the following rhythm:Action Method Resourcesaround the Action Method
and experience the
open-exchange of methods and best practices.
The Behance Product Development Team has designed a line of organizational products to support the Action Method.
Behance is planning a series of seminars featuring the best practices of the Action Method along with other best practices for “Productive Creativity”.Action Method Principles
Capture Action Steps, RelentlesslyDuring a brainstorm, meeting, or on the run, ideas arrive in a flurry of other activity and can be lost unless they are captured and transformed into action steps. Action steps point to tasks to be completed. Each action step should start with a verb (i.e.: follow up with x, review y, meet with z).

Tend to Your Backburner Keep a "backburner" to catch ideas that may someday require actions, or just to clear your mind of the little and non-urgent things. Preserve your creative energy and focus on action steps!

File Reference Items, Sparingly Keep only the notes, articles, and sketches that you need. Avoid clutter.
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15 Mar 07
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