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Michel Bauwensa pilot program that gives employees a single Web-based entry to specialized company content, including news feeds and team rooms, browser-based applications that let groups collaborate on documents.
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Martin MenuHow Procter & Gamble use 2.0 tools.
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Bertrand DuperrinProcter & Gamble and other mainstream companies aim to overcome their hierarchical, individualistic ways to make room for flexible, open and unstructured technologies.
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