Bertrand Duperrin's personal annotations on this page
Here are six conversations that I recommend occur in your organization that will help your organization bridge the cultural gap between the status quo and the organization as an effective user of Enterprise 2.0 tools. This builds on a previous post where I stated that "to optimize the technology and achieve improvements in organizational effectiveness...a focus on the overall organization is important."
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A preliminary step prior to these six conversations is to educate members of the organization about these new Enterprise 2.0 tools. The matters to be shared include: the nature of the Enterprise 2.0 tools being deployed; how the tools compare with the popular Web 2.0 tools with which people may be familiar (Facebook, Twitter, blogs, bookmarking, wikis, search); how the new tools fit with existing tools being used
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We can compare these behaviors, attitudes, norms and values to what exists in the current organization. We can ask, in what ways will we have to behave differently or need to develop different attitudes and values.
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We can create multi-level linkages with other organizations that have successfully adopted a similar package of Enterprise 2.0 tools and learn about their experience
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Begin an ongoing conversation about how these Enterprise 2.0 tools can be used to enhance the production of the organization's products and services.
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In current working groups and at an organization-wide level, identify the roles that will be required for executives, mid-level managers and rank and file employees to effectively utilize these tools and to what extent this represents a change from current roles.
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Finally, in all of these conversations, ask people to talk in person as well as to utilize existing communications and networking media. Ask them to begin to have their conversations using the new tools. Set up a mechanism using the new tools to highlight the knowledge obtained in these various conversations.
This link has been bookmarked by 3 people . It was first bookmarked on 09 Jul 2009, by Larry Hawes.
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Bertrand DuperrinHere are six conversations that I recommend occur in your organization that will help your organization bridge the cultural gap between the status quo and the organization as an effective user of Enterprise 2.0 tools. This builds on a previous post where I stated that "to optimize the technology and achieve improvements in organizational effectiveness...a focus on the overall organization is important."
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A preliminary step prior to these six conversations is to educate members of the organization about these new Enterprise 2.0 tools. The matters to be shared include: the nature of the Enterprise 2.0 tools being deployed; how the tools compare with the popular Web 2.0 tools with which people may be familiar (Facebook, Twitter, blogs, bookmarking, wikis, search); how the new tools fit with existing tools being used
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We can compare these behaviors, attitudes, norms and values to what exists in the current organization. We can ask, in what ways will we have to behave differently or need to develop different attitudes and values.
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