This link has been bookmarked by 1 people . It was first bookmarked on 27 May 2008, by Alex Street.
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27 May 08
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Panel homes are selected via a 'multi-stage, stratified and unclustered' sample design.
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estimates for the large majority of panel controls are not available from Census data it is necessary to conduct an Establishment Survey to obtain this information
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BARB Establishment Survey is carried out on a continuous basis
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urvey ensures that any changes taking place in the population can be identified
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random probability survey
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52,500 interviews
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Ipsos MORI
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AGB Nielsen Media Research and TNS (responsible for recruiting and metering the panel, data collection and processing).
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(responsible for the Establishment Survey);
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new audience measurement contract
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demographic disproportionality
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geographic representation
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Multi-channel television homes are recruited with a greater level of panel controls
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age, social class, sex, working status, life-stage, number of people in the household
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weighting scheme to introduce a greater level of representativeness to the reporting sample.
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