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abrudtkuhl on 2009-02-11Great tips from the aWeber blog on what personalization means when it comes to email marketing..
abrudtkuhl on 2009-02-11Personalization isn’t a bad thing in and of itself. But when it gets misused for the sake of an extra open or click, it becomes a bad thing. It also becomes less effective over time. And it allows us to think that we’re creating “personal” emails just by merging a name into the message.
A truly personal email addresses the subscriber’s needs, desires, fears, preferences and other aspects of their personality.