Technology Adoption and Diffusion - The Diigo Meta page

• 19 May 19
  

  kjalexander

  Technology

  • This review examines that process and the social and other factors influencing the diffusion of Internet/World Wide Web technology. Attributes of Internet technology that differ from those of traditional instructional technologies and that modify the adoption and diffusion process are discussed, as are characteristics of the potential adopters and strategies that contribute to successful technology adoption and integration within an organization.
  • "traditional model,"  a "top-down" process
  • Today's educational generation, however, sees personal computers, the Internet and the World Wide Web as technology's new wave.
  • There is, therefore, a high potential for a "bottom-up" or "grass roots" adoption process to succeed.
  • Macro-level theories focus on the institution and systemic change initiatives.
  • macro-level theories and micro-level theories.
  • Micro-level theories, on the other hand, focus on the individual adopters and a specific innovation or product
  • additional adoption/diffusion theories
  • Innovation Decision Process theory.
  • Individual Innovativeness theory.
  • Rate of Adoption theory.
  • Perceived Attributes theory.
  • determinist (developer-based) focus and an instrumentalist  (adopter-based)
  • Thus the focus of the process has shifted to the potential adopter and the organization into which the technology will be integrated. An adopter based, instrumentalist approach incorporating both macro-and micro-level perspectives now appears to be the most widely used to promote the adoption and diffusion of Internet technology.
  • Ernest Burkman's (1987) user-oriented
  • It consists of 5 adopter-focused steps: 1) potential adopter identification, 2) measurement of their relevant perceptions, 3) user (adopter)-friendly product design and development, 4) informing the potential user (adopter) of the product, and 5) support after adoption.
  • No single approach or process may be sufficient to ensure successful innovation adoption. But  clearly, Internet and Web-based technology is individual-user based in application, and the  adoption/diffusion process should start at that level. It should focus on the potential adopters and address their characteristics in the context of the environment in which they will be using the technology.
  • Need-based Diffusion Strategies
  • Need for recognition and process involvement.
  • They should be recognized as a distinct group  within the community and made a part of the planning and policy making process.
  • Need for vertical support structure to overcome technophobia.
  • Their introduction to the  technology should be related to their perceived program and process needs.
  • Need for well-defined purpose or reason.
  • If the innovation can be  demonstrated as an effective, efficient and easily applied solution to those focused needs, it is  more likely to be adopted and integrated into the program.
  • Need for ease of use and low risk of failure.
  • Need for institutional/administrative advocacy and commitment.
  • administration as an entity (except for some possible rare exceptions) tends to emulate the early majority rather than the innovators and early  adopters.
  • First-time success.
  • On-going peer support.
  • Real task activities
  • Ownership and identity on the Internet
  • Variety of incentives.
  • incentives for using it likewise should be tied to its practical use.
  • If innovative behavior is to be  sustained, there must be a recognized and acknowledged system of rewards parallel to, and equal to, that associated with "traditional" academic pursuits.
  • Now,  Internet technology is at risk of being misused.
  • If the technology is perceived as difficult to learn and/or too time consuming to prepare and use, or is in some other way perceived as threatening, it probably will not be used.

  34 more annotations...

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  • Adoption and diffusion is more likely to occur where incentives and policies encourage a natural acceptance and  use of the new technology.
• 23 Jan 12
  

  Diana Woolis

  "This review examines that process and the social and other factors influencing the diffusion of Internet/World Wide Web technology. Attributes of Internet technology that differ from those of traditional instructional technologies and that modify the adoption and diffusion process are discussed, as are characteristics of the potential adopters and strategies that contribute to successful technology adoption and integration within an organization. "

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• 28 Sep 11
  

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  Innovation technology informatics

• 

  Shamini Ramanujan

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• 06 Jun 11
  

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  technology education diffusion innovation Adoption theory models

• 28 May 11
  

  Beth Karlin
• 10 May 11
  

  This review examines that process and the social and other factors influencing the diffusion of Internet/World Wide Web technology. Attributes of Internet technology that differ from those of traditional instructional technologies and that modify the adoption and diffusion process are discussed, as are characteristics of the potential adopters and strategies that contribute to successful technology adoption and integration within an organization.

  technology education diffusion innovation resources

• 25 Feb 11
  

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• 09 Jul 10
  

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• 04 Jun 10
  

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• 13 Mar 10
  

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  Overview.

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• 29 Jan 09
  

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• 29 Dec 08
  

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  Article by V.H. Carr Jr.

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• 13 Feb 08
  

  Graeme Finlay

  EDER

• 14 Jan 08
  

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  resources

• 02 Sep 07
  

  Steven Schulman
• 25 Aug 06
  

  ICT diffusion innovation theory

• 08 Aug 06
  

  Christopher Sessums

  academic articles change education research technology

• 15 May 06
  

  Martin Koser

  Good article on adoption/diffusion: traditional top-down versus the internet age, in education, technology driven v enabled, look back to insights of Everett Rogers etc.

  _furled Innovationmanagement Innovationsmanagement education technology change articles academic

• 09 May 06
  

  ken .

  Good article on adoption/diffusion: traditional top-down versus the internet age, in education, technology driven v enabled, look back to insights of Everett Rogers etc.

  business change economics education innovation marketing network technology

• 25 Mar 06
  

  Leigh Blackall

  This review examines that process and the social and other factors influencing the diffusion of Internet/World Wide Web technology. Attributes of Internet technology that differ from those of traditional instructional technologies and that modify the adop

  Education web2.0 history networkedlearning digitalnetworkliteracy tekotagoedc

Page Comments

• 
  Christopher Sessums on 2006-08-08
  This review examines that process and the social and other factors influencing the diffusion of Internet/World Wide Web technology. Attributes of Internet technology that differ from those of traditional instructional technologies and that modify the adop

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