Of the close to $20 million spent on health care advertising, almost three-fifths (59%) of spending was from two types of groups that profit from health care. Industry groups (such as pharmaceutical manufacturers, insurance companies, and business associations) spent the most, close to $7 million (about 36% of the total health care spending). They were followed by health care providers, such as hospitals, nursing homes, and doctors ($4.7 million or 24%). Consumer groups such as the AARP came in third, with about $3.0 million in spending (16%).
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