Virginity Movement on the Defensive, Scrambling to Rebrand | Sex and Relations... - The Diigo Meta page

• 23 Jun 09
  

  Clay Burell

  At an April 29 Capitol Hill briefing, Huber told the room that abstinence-only education is "not a 'just say no' message." "This is not abstinence only, this is a holistic message that prepares and gives students all of the information they need to make healthy decisions," Huber said. In fact, the NAEA isn't even calling its programs "abstinence only" anymore -- now they're "abstinence centered."
  
  Similarly, WhyKnow -- a major provider of abstinence-only education curriculums -- recently changed its name to On Point, its tag line to "Direction for Life" and hired PR company Maycreate Idea Group to help recast its image. Lesley Scearce, executive director of On Point, said in an article for the Chattanoogan that the organization is trying to "get teens involved in new, positive directions that lead to a healthier, more fulfilling life. Without a re-naming, re-branding and re-positioning, this new direction wouldn't have been possible."

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  • Similarly, WhyKnow -- a major provider of abstinence-only education curriculums -- recently changed its name to On Point, its tag line to "Direction for Life" and hired PR company Maycreate Idea Group to help recast its image. Lesley Scearce, executive director of On Point, said in an article for the Chattanoogan that the organization is trying to "get teens involved in new, positive directions that lead to a healthier, more fulfilling life. Without a re-naming, re-branding and re-positioning, this new direction wouldn't have been possible."

  • Joe Sonka, managing editor of the Advocates for Youth blog Amplify, wrote of the lobby day, "Instead of abandoning their demonization of condoms and adherence to social conservative ideology over sound science, they would simply rebrand themselves as a curriculum that 'wasn't just about abstinence,' but was all about 'holistic approaches' to 'healthy lifestyle choices.'"

    At an April 29 Capitol Hill briefing, Huber told the room that abstinence-only education is "not a 'just say no' message." "This is not abstinence only, this is a holistic message that prepares and gives students all of the information they need to make healthy decisions," Huber said. In fact, the NAEA isn't even calling its programs "abstinence only" anymore -- now they're "abstinence centered."

    Similarly, WhyKnow -- a major provider of abstinence-only education curriculums -- recently changed its name to On Point, its tag line to "Direction for Life" and hired PR company Maycreate Idea Group to help recast its image. Lesley Scearce, executive director of On Point, said in an article for the Chattanoogan that the organization is trying to "get teens involved in new, positive directions that lead to a healthier, more fulfilling life. Without a re-naming, re-branding and re-positioning, this new direction wouldn't have been possible."

  • 2 more annotations...

  • • Joe Sonka, managing editor of the Advocates for Youth blog Amplify, wrote of the lobby day, "Instead of abandoning their demonization of condoms and adherence to social conservative ideology over sound science, they would simply rebrand themselves as a curriculum that 'wasn't just about abstinence,' but was all about 'holistic approaches' to 'healthy lifestyle choices.'"

      At an April 29 Capitol Hill briefing, Huber told the room that abstinence-only education is "not a 'just say no' message." "This is not abstinence only, this is a holistic message that prepares and gives students all of the information they need to make healthy decisions," Huber said. In fact, the NAEA isn't even calling its programs "abstinence only" anymore -- now they're "abstinence centered."

      Similarly, WhyKnow -- a major provider of abstinence-only education curriculums -- recently changed its name to On Point, its tag line to "Direction for Life" and hired PR company Maycreate Idea Group to help recast its image. Lesley Scearce, executive director of On Point, said in an article for the Chattanoogan that the organization is trying to "get teens involved in new, positive directions that lead to a healthier, more fulfilling life. Without a re-naming, re-branding and re-positioning, this new direction wouldn't have been possible."

    • At an April 29 Capitol Hill briefing, Huber told the room that abstinence-only education is "not a 'just say no' message." "This is not abstinence only, this is a holistic message that prepares and gives students all of the information they need to make healthy decisions," Huber said. In fact, the NAEA isn't even calling its programs "abstinence only" anymore -- now they're "abstinence centered."

      Similarly, WhyKnow -- a major provider of abstinence-only education curriculums -- recently changed its name to On Point, its tag line to "Direction for Life" and hired PR company Maycreate Idea Group to help recast its image. Lesley Scearce, executive director of On Point, said in an article for the Chattanoogan that the organization is trying to "get teens involved in new, positive directions that lead to a healthier, more fulfilling life. Without a re-naming, re-branding and re-positioning, this new direction wouldn't have been possible."

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