This link has been bookmarked by 1 people . It was first bookmarked on 31 Jul 2008, by Frederic Martin.
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31 Jul 08
Frederic Martinby late 2007, 2.6 million Europeans were already using mobile TV.
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by late 2007, 2.6 million Europeans were already using mobile TV.
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Eastern European countries are already tapping into Europe’s success. New technologies such as MediaFLO, T-DMB, DVB-H and TDtv are being reviewed in various countries.
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For example in Poland, the Office for Electronic Communications (UKE) has launched the tender for 38 channels to major cities within the country.
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Eastern European countries are already tapping into Europe’s success. New technologies such as MediaFLO, T-DMB, DVB-H and TDtv are being reviewed in various countries.
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While in Russia, MTS, the market leader, is ready to launch a mobile TV service offering 20 channels. In Hungary, the four companies of Vodafone Hungary, Nokia-Siemens Networks, T-Mobile Hungary, and Antenna Hungaria together launched a trial of a DVB-H network in Budapest in January 2008.
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The Czech Republic and Romania will not be left behind. Since the end of 2006, T-Mobile Czech Republic is running DVB-H trials in Prague with the help of the media company, Radiokomunikace. Orange Romania is currently orchestrating trials in Bucharest.
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The inspiring success story of the Italian mobile operator, 3 Italia, commanded the attention of western and eastern European countries alike.
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Says Saverio, “In 2006, 3 Italia launched its mobile TV (DVB-H) service. 3 Italia started the service in time for the football world cup and so had an astonishing take-up rate. The reason for this success was quite simple. “Football supporters do not really care about technologies. They want to view their teams when they are not at home at a good quality and at a package, which meets the needs of their wallets. 3 Italia managed to do all of this.
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