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19 Mar 11
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If you’re a web designer, do you consider yourself to be “a creative”?
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references to creativity
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Therefore, the ways in which we define, employ, and represent creativity matter.
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professional responsibility
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Creativity has nothing at all to do with self-expression or flamboyancy.
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Creativity is an inborn capacity for thinking differently than most, seeing differently, and making connections and perceiving relationships others miss.
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- ongoing curiosity,
- the desire and habit of looking more deeply into things than others care to,
- the habit of comparing stimulus with result, and
- a habit for qualitative discrimination.
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reveal your ignorance of the overall context
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Any reference to constraints that limit creativity is just another way of equating creativity with self-expression, an erroneous and irresponsible idea.
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The discovery process is mostly about finding constraints, which is why we must do such a thorough job of it.
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Constraints are a designer’s best friend.
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Nowhere in this concept does self-expression find any valid foothold.
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Alex Jones"As designers, we’re wrongly perceived as custodians and exponents of creativity. This matters because business currently overvalues creativity. To avoid the inevitable backlash, we must lead our clients’ perceptions."
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Christophe RenautBecause of this impending trend in much of the business world’s perceptions and opinions of creativity, the design profession will increasingly be judged by how it represents creativity
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