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Any reference to constraints that limit creativity is just another way of equating creativity with self-expression, an erroneous and irresponsible idea. Except for personal projects, self-expression has no place in design, but constraint is vital to design. No component fuels creativity more than constraint. Indeed, without constraint, creativity (and design) is irrelevant. The discovery process is mostly about finding constraints, which is why we must do such a thorough job of it.
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Christophe RenautBecause of this impending trend in much of the business world’s perceptions and opinions of creativity, the design profession will increasingly be judged by how it represents creativity
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