Christy Tucker's personal annotations on this page
Why aesthetics are important to web design (and by extension, online learning)--we shouldn't approach visual design as an add on, but a core part of the design
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According to a 2002 study, the “appeal of the overall visual design of a site, including layout, typography, font size, and color schemes,” is the number one factor we use to evaluate a website’s credibility.
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Researchers in Japan setup two ATMs, “identical in function, the number of buttons, and how they worked.” The only difference was that one machine’s buttons and screens were arranged more attractively than the other. In both Japan and Israel (where this study was repeated) researchers observed that subjects encountered fewer difficulties with the more attractive machine. The attractive machine actually worked better.
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hat good designers base their choices strictly on matters of branding or basic design principles. Lost in these discussions is an understanding of the powerful role aesthetics play in shaping how we come to know, feel, and respond.
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Yet, if we shift the conversation away from graphical elements and instead focus on aesthetics, or “the science of how things are known via the senses,” we learn that this distinction between how something looks and how it works is somewhat artificial.
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Jade AndersonOne interesting point among many: "We’re more tolerant of problems with things that we find attractive."
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Joan Vinall-CoxA truly valuable and important article about learning
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the powerful role aesthetics play in shaping how we come to know, feel, and respond.
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Our language constrains visual design to mere styling and separates aesthetics and usability, as if they are distinct considerations
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In the early 1900s, “form follows function” became the mantra of modern architecture. Frank Lloyd Wright changed this phrase to “form and function should be one, joined in a spiritual union,” using nature as the best example of this integration.
The more we learn about people, and how our brains process information, the more we learn the truth of that phrase: form and function aren’t separate items. If we believe that style somehow exists independent of functionality, that we can treat aesthetics and function as two separate pieces, then we ignore the evidence that beauty is much more than decoration. Our brains can’t help but agree.

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Marian SteinbachÜber die Rolle des ästhetisch ansprechenden im Interface Design
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Christy TuckerWhy aesthetics are important to web design (and by extension, online learning)--we shouldn't approach visual design as an add on, but a core part of the design
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According to a 2002 study, the “appeal of the overall visual design of a site, including layout, typography, font size, and color schemes,” is the number one factor we use to evaluate a website’s credibility.
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Researchers in Japan setup two ATMs, “identical in function, the number of buttons, and how they worked.” The only difference was that one machine’s buttons and screens were arranged more attractively than the other. In both Japan and Israel (where this study was repeated) researchers observed that subjects encountered fewer difficulties with the more attractive machine. The attractive machine actually worked better.
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allgood2 AllgoodAttractive things work better
Okay, so maybe perceptions are important to product design. But what about “real” usability concerns such as lower task completion times or fewer difficulties? Do attractive products actually work better? This idea was tested in a study conducted in 1995 (and then again in 1997). Donald Norman describes it in detail in his book Emotional Design. -
Jennifer HolmesWe’ve all seen arguments in the design community that dismiss the role of beauty in visual interfaces, insisting that good designers base their choices strictly on matters of branding or basic design principles.
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Sam Meddis'By making intentional, conscious decisions about the personality of your product, you can shape positive or negative responses.'
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Here, aesthetics communicates function. The example on the right resembles a physical button. The beveled edges and gradient shading remove any doubt about its function.
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When designing, we must consider how our brain interprets the meaning of color, shadow, and shading. We rarely notice these aesthetic choices, except when people get them wrong:
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Benny TorresLongish article about the benefits of good aesthetics on the ability of things to actually work.
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aesthetics is concerned with anything that appeals to the senses
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how do aesthetic design choices influence understanding and emotions, and how do understanding and emotions influence behavior?
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Frederik Van ZandeWe’ve all seen arguments in the design community that dismiss the role of beauty in visual interfaces, insisting that good designers base their choices strictly on matters of branding or basic design principles. Lost in these discussions is an understanding of the powerful role aesthetics play in shaping how we come to know, feel, and respond.
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Yule HeibelFrom the article's "snapshot":
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Research proves attractive things work better. How we think cannot be separated from how we feel. The next time a boss, client, or co-worker scoffs at the notion that beauty is an important aspect of interface design, point their peepers here.
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Cognitive science studies how people know things and aesthetics plays a critical role in cognitive processing
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these are characteristics of affordance, which are aspects of design that help a user to discover how they might interact with an object. Translation: if it looks like a button, it must be a button.
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