A List Apart: Articles: Flexible Fuel: Educating the Client on IA

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23 Mar 09

Mark Blair
Information architecture (IA) means so much to our projects, from setting requirements to establishing the baseline layout for our design and development teams. But what does it mean to your clients? Do they see the value in IA? What happens when they change their minds? Can IA help manage the change control process? More than ever, we must ensure that our clients find value in and embrace IA—and it’s is our job to educate them.

If we want our customers to embrace IA, we must help them understand why we need it. IA is about selling ideas effectively, designing with accuracy, and working with complex interactivity to guide different personas (potential customers) through website experiences.

The following talking points may help your clients understand the value of IA.

information architecture
19 Dec 08

Ben Wilkoff
A great blog post on information architecture for a website and how to explain it to someone else.

webdesign programming InformationArchitecture consulting from Delicious
08 Dec 08

Wendy Clark
development design ia
07 Dec 08

Zohar Manor-Abel
IA is about selling ideas effectively, designing with accuracy, and working with complex interactivity to guide different types of customers through website experiences. The more your client knows about IA's processes and deliverables, the likelier the project is to succeed.

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Anna Manyuk
webdesign educating project management ia information architecture
06 Dec 08

Will Allen
alistapart IA information architecture
04 Dec 08

Steve Downey
03 Dec 08

ava tarantella
usability webDesign webDevelopment informationArchitecture delicious
Mahmut Tota Vertu
webdesign project management
Ben Phillips
Information architecture (IA) means so much to our projects, from setting requirements to establishing the baseline layout for our design and development teams. But what does it mean to your clients? Do they see the value in IA? What happens when they change their minds? Can IA help manage the change control process? More than ever, we must ensure that our clients find value in and embrace IA—and it’s is our job to educate them.

information-architecture webdesign
02 Dec 08

Johannes Baeck
"Proper IA, when done with an informed client, becomes the flexible fuel that drives the user experience."

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Ryan McCutchen
ia
Jon Aston
IA webdev
Jade Anderson
Informative post about different kinds of IA deliverables and where they fit into the overall process.

IA process scope project management
Tristan Rivoallan
Proper IA, when done with an informed client, becomes the flexible fuel that drives the user experience.

dev clevermarks methodology
Frederik Van Zande
Information architecture (IA) means so much to our projects, from setting requirements to establishing the baseline layout for our design and development teams. But what does it mean to your clients? Do they see the value in IA? What happens when they change their minds? Can IA help manage the change control process? More than ever, we must ensure that our clients find value in and embrace IA—and it’s is our job to educate them.

If we want our customers to embrace IA, we must help them understand why we need it. IA is about selling ideas effectively, designing with accuracy, and working with complex interactivity to guide different personas (potential customers) through website experiences.

ia educating workflow deliverables client communication project project management
Adam McGowan
information_architecture article dev