This link has been bookmarked by 129 people . It was first bookmarked on 02 Dec 2008, by Frederik Van Zande.
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IA is about selling ideas effectively, designing with accuracy, and working with complex interactivity to guide different personas (potential customers) through website experiences.
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Explaining the purpose of IA to the client should be easy once you discover a project’s purpose.
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IA establishes the baseline, or foundation, for a solid site structure. It helps create the traffic patterns and navigational routes that get the customer from A to B in language that is helpful and easy to understand.
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IA ensures that project requirements are met since it establishes functionality, customer flows, and design.
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Defining IA’s deliverables for the client
All project members should have input into the architecture.
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17 Oct 11
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IA is about selling ideas effectively, designing with accuracy, and working with complex interactivity to guide different personas (potential customers) through website experiences.
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IA incorporates requirements, goals, and user paths
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IA establishes the baseline, or foundation, for a solid site structure. It helps create the traffic patterns and navigational routes that get the customer from A to B in language that is helpful and easy to understand. In fact, IA is the first step in meeting customer goals and can therefore increase brand awareness and product or service sales.
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IA mitigates scope creep
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Since requirement gathering usually takes place at the same time as IA, IA can serve as a guide, keeping the project on track. IA ensures that project requirements are met since it establishes functionality, customer flows, and design.
With a solid IA, the customer’s project gets delivered on time and on budget. Changing requirements means changing IA, and that means the entire downstream process will need to be adjusted.
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IA validates the site’s purpose and goals
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Phase one: discovery and initial approval
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mrweisfeldRecommendation from Thanh
webdesign IA informationarchitecture howto businessonline for:businessonline
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Mark BlairInformation architecture (IA) means so much to our projects, from setting requirements to establishing the baseline layout for our design and development teams. But what does it mean to your clients? Do they see the value in IA? What happens when they change their minds? Can IA help manage the change control process? More than ever, we must ensure that our clients find value in and embrace IA—and it’s is our job to educate them.
If we want our customers to embrace IA, we must help them understand why we need it. IA is about selling ideas effectively, designing with accuracy, and working with complex interactivity to guide different personas (potential customers) through website experiences.
The following talking points may help your clients understand the value of IA. -
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Ben WilkoffA great blog post on information architecture for a website and how to explain it to someone else.
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Zohar Manor-AbelIA is about selling ideas effectively, designing with accuracy, and working with complex interactivity to guide different types of customers through website experiences. The more your client knows about IA's processes and deliverables, the likelier the project is to succeed.
ia webdesign information architecture project management resource article
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Xander RoozenInformation architecture (IA) means so much to our projects, from setting requirements to establishing the baseline layout for our design and development teams. But what does it mean to your clients? Do they see the value in IA? What happens when they cha
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04 Dec 08
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Paolo SordiDo they see the value in IA?
webdesign information-architecture IA process project-management
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03 Dec 08
Ethan GardnerInformation architecture (IA) means so much to our projects, from setting requirements to establishing the baseline layout for our design and development teams. But what does it mean to your clients? Do they see the value in IA? What happens when they cha
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Yeray DariasInformation architecture (IA) means so much to our projects, from setting requirements to establishing the baseline layout for our design and development teams. But what does it mean to your clients? Do they see the value in IA? What happens when they cha
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jayhanInformation architecture (IA) means so much to our projects, from setting requirements to establishing the baseline layout for our design and development teams. But what does it mean to your clients? Do they see the value in IA? What happens when they cha
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Ben PhillipsInformation architecture (IA) means so much to our projects, from setting requirements to establishing the baseline layout for our design and development teams. But what does it mean to your clients? Do they see the value in IA? What happens when they change their minds? Can IA help manage the change control process? More than ever, we must ensure that our clients find value in and embrace IA—and it’s is our job to educate them.
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02 Dec 08
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Kazuhito Kidachi"The following talking points may help your clients understand the value of IA."
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Jade DiazInformative post about different kinds of IA deliverables and where they fit into the overall process.
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Tristan RivoallanProper IA, when done with an informed client, becomes the flexible fuel that drives the user experience.
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Frederik Van ZandeInformation architecture (IA) means so much to our projects, from setting requirements to establishing the baseline layout for our design and development teams. But what does it mean to your clients? Do they see the value in IA? What happens when they change their minds? Can IA help manage the change control process? More than ever, we must ensure that our clients find value in and embrace IA—and it’s is our job to educate them.
If we want our customers to embrace IA, we must help them understand why we need it. IA is about selling ideas effectively, designing with accuracy, and working with complex interactivity to guide different personas (potential customers) through website experiences.ia educating workflow deliverables client communication project project management
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KurtIf we want our customers to embrace IA, we must help them understand why we need it. IA is about selling ideas effectively, designing with accuracy, and working with complex interactivity to guide different personas (potential customers) through website e
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