A List Apart: Articles: Erskine Design Redesign - The Diigo Meta page

• 10 Nov 09
  

  Bob Potter

  Simon Collison's inside account of Erskine's web redesign/realign.

  webdesign redesign alistapart projectmanagement

  • To begin with, we felt our site lacked visual influence and variation. We’d grown into a creative and dynamic team, yet our own site’s use of color, layout, and typography was rather unadventurous.
  • Our main goals: to attract bigger and better projects—and thereby cement our business, see it through the downturn, and discover excellent growth opportunities.
  • 5 more annotations...
  • • Our aim was not simply to increase inquiries, but to improve the quality of inquiries
    • My own very personal moral responsibility and motivation was to ensure my geniuses continued to get paid—and hopefully, get paid more.
    • As we labored over our copy, we considered it essential to be friendly, yet bold and immediate about what we do and how good we believe we are. Rule number one: Make an impact and be proud. A website is often the first place to make an impression.
    • Our opening statement needed to sit just right. We’re English people who believe we’re very, very good, but fear appearing arrogant. Confidence is key, but arrogance won’t ever do. Therefore, we worked from our “reputation” in that opening quote.
    • A strong business is as much about perception as it is about what we produce, how much we produce, and how we produce it.
• 27 Sep 09
  

  Greg Oliven

  web-design

• 17 Aug 09
  

  Eric Auld

  In a mere two years, Erskine Design grew from two people working at home into a full-fledged agency of eight, working with major clients. Their website needed to better reflect their achievements, abilities, and team strengths. They also sought to improve the quality of data collected during client inquiries. Simon Collison explores the agency’s thought processes, and the decisions they made as their own client.

  redesign article research

• 07 Aug 09
  

  soulgrind r

  web design redesign brand website graphic webdesgin

• 04 Aug 09
  

  Brad Graham

  reinforce our name and reputation, and exactly why we’re responsible and

  office-spaces business

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