This link has been bookmarked by 34 people . It was first bookmarked on 24 Apr 2007, by a77ila.
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the meaningful essence of any thing is defined by its value, properties, or quality relative to something else
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creating or suggesting contrasts, which are used to define hierarchy, manipulate certain widely understood relationships, and exploit context to enhance or redefine those relationships
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they help convey context and manipulate relationships among content elements
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Communicative grammar is generally defined by contrast, balance, harmony, and distribution.
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If you’re a designer, you work to communicate and convey meaning.
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Artistic Vocabulary: The vocabulary of artistry is found largely within the fundamentals of line, form, color, and texture.
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24 Mar 08
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31 Dec 07
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25 Apr 07
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Artistic Vocabulary: The vocabulary of artistry is found largely within the fundamentals of line, form, color, and texture. These elements form the content of our communication. Various forms of these elements have widely understood connotations; some universal and some cultural. For instance, angular lines and forms are generally indicative of strength, speed, and masculinity, while rounded lines and forms are generally associated with softness, slower tempo, and femininity.
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Artistic Grammar: Communicative grammar is generally defined by contrast, balance, harmony, and distribution. These are the building blocks of composition, and they help convey context and manipulate relationships among content elements.
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more compelling call-to-action area.
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Designers should know that we humans habitually scan our surroundings. We may focus on one small area or item for a time, but when we change our field of vision, we first begin to visually “consume” that new view by performing a quick scan. In doing this, we unconsciously look for elements of contrast—things that stand out from the forest of mundane elements—as part of our instinctive threat-detection process.
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24 Apr 07
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