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How do different generations use media?
advertising media statistics
From a Deloitte & Touche study: "Even though we see the expected amounts of online, text messaging, cellphone use [and] games—consumers are doing more things, but still watching television. It is always on."
media research web2.0
An article discussing the still popular usage of "traditional" media, but also the growing influence of online media.
research media communication generation for:mgscanlon import
media usage usa
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