This link has been bookmarked by 5 people . It was first bookmarked on 03 Mar 2008, by Ian Delaney.
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william doust"I really think that agencies need to focus heavily on how they can build excitement within the live space of the Internet," Carolyn Holliday, e-marketing manager at Fila USA, told TNS. "Outside of just placing ads, they need to start dialogues with exist
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Adriana Lukasno shit sherlock. doesn't stop them pretending they do.
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"One of the big barriers right now is people are struggling with
where this lives and how it is incorporated into their
organizations," Nail said, pointing out that social media cuts
across marketing, public relations and customer service.
The perceived lack of social media competence at agencies will
present opportunities for new providers, Nail predicted, as too
many agencies hew narrowly to their niche, whether it's media,
creative or PR -- something backed up by client feedback.
"I really think that agencies need to focus heavily on how they can
build excitement within the live space of the Internet," Carolyn
Holliday, e-marketing manager at Fila USA, told TNS. "Outside of
just placing ads, they need to start dialogues with existing and
potential customers."
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