Social Media: 'Agencies Don't Get It,' Survey Says - The Diigo Meta page

• 20 Aug 08
  

  william doust

  "I really think that agencies need to focus heavily on how they can build excitement within the live space of the Internet," Carolyn Holliday, e-marketing manager at Fila USA, told TNS. "Outside of just placing ads, they need to start dialogues with exist

  socialmedia socialmarketing digitalmarketing engagement agencies digitalagency campaignforlearning campaign4learning marketing emarketing trends strategy web2.0

• 25 Mar 08
  

  Ian Delaney

  advertising agencies agency business

• 21 Mar 08
  

  Adriana Lukas

  no shit sherlock. doesn't stop them pretending they do.

  agencies media marketing socialmedia companies campaign delicious

• 05 Mar 08
  

  Tac Anderson

  agency ncb pr socialmedia

Page Comments

• 
  Tac Anderson on 2008-03-05
  This report from AdWeek shows that agencies are continuing to strugle with how to build new media into their practice.  Some debate if they'll figure it out, hire it in, or loose it to the niche practices.  If history repeates itself then they'll handle it like they did with digital agencies of the 90's: the smarter one's will figure it out, many mid sized firms will hire the people they need and some niche agencies will crop up and and then get aquired by the big boys.
  
  "One of the big barriers right now is people are struggling with
  where this lives and how it is incorporated into their
  organizations," Nail said, pointing out that social media cuts
  across marketing, public relations and customer service.
  
   
  
  The perceived lack of social media competence at agencies will
  present opportunities for new providers, Nail predicted, as too
  many agencies hew narrowly to their niche, whether it's media,
  creative or PR -- something backed up by client feedback.
  
   
  
  "I really think that agencies need to focus heavily on how they can
  build excitement within the live space of the Internet," Carolyn
  Holliday, e-marketing manager at Fila USA, told TNS. "Outside of
  just placing ads, they need to start dialogues with existing and
  potential customers."
  
  
  
  

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