Connect the Thoughts - The Diigo Meta page

• 29 Jun 09
  

  Eubin Kim

  Lotame attempts to use social data to get at influencers. It trolls social networks, blogs and message boards for users who have created content about specific topics. Then it expands the circle by adding in people who consume that user-generated content. Finally, it adds people who look like those content creators and consumers.

  behaviorial targeting hypertargeting social networking metrics

• 

  Dave McConnell
  • The online social networking universe presents a tempting pool of
    data for advertisers to use in order to improve their targeting
    techniques. The rise of Facebook and other social destinations
    means that users are revealing their connections, their influences
    and tastes like never before.
  • One particular social networking technology has already changed the
    way we communicate, how businesses operate and how connections are
    made. Its adoption has been massive and global. It is, of course,
    the telephone.
• 

  Wendy Clark

  advertising socialnetworking socialmedia

  • ad messages can become
    significantly more relevant and therefore effective
  • the value of social networking
    platforms might not be on the ad placements running there, but in
    the data they can collect about consumers' connections that can
    then be used to fine-tune ad messages on their sites and
    beyond
  • 2 more annotations...
  • • advertisers and agencies are less interested in using
      content as a signal to attract and identify their target audience
    • while the abundance of cheap ad inventory is a predicament for
      publishers, it's an opportunity for advertisers -- especially those
      armed with consumer insight

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