U.S. Lags in Social Media Creation, per Survey - The Diigo Meta page

• 23 Apr 08
  

  Michelle Batten

  Consumers in the U.S. and Western Europe are more likely to be passive participants, while those in emerging markets often create content

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• 22 Apr 08
  

  shaydm h

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  • NEW YORK A new global study of social media use reveals that the U.S. severely lags behind Asian and South American countries in participation rates.
      
     Consumers in the U.S. and Western Europe are more likely to be passive social-media participants -- sharing videos and reading blogs -- while those in emerging markets often create content through blogging, social networks and video and photo sharing sites.
      
     "By and large, in the U.S. we're a country of voyeurs," said David Cohen, U.S. director of digital communications at Universal McCann, which conducted the study. "We love to watch and consume content created by others, but there's a fairly small group that are doing that creation -- unlike China, which is a country of creators."
• 21 Apr 08
  

  Scott Monty

  In a study from IPG/Universal McCann, Americans and Europeans were found to be more voyeurs than creators when compared with other regions, particularly Asia.

  socialmedia social_media global study blogging onlinevideo video socnet

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