Thiago Ricieri's personal annotations on this page
Thiagoricieri bookmarked
on 2009-11-06
-
The problem, according to psychologists, was eggs. Dichter, in particular, believed that powdered eggs, often used in cake mixes, should be left out, so women could add a few fresh eggs into the batter, giving them a sense of creative contribution
-
In the Betty Crocker example, the psychologists realized the customer wanted to play the role of a successful home-maker and cook. We could even go so far to argue that their customers may have felt societal pressures to perform this role well. The egg, therefore, becomes more than an ingredient, and more than just an extra pleasurable step. It becomes a prop, enabling the customer to play a social role.
This link has been bookmarked by 1 people . It was first bookmarked on 06 Nov 2009, by Thiago Ricieri.
-
-
The problem, according to psychologists, was eggs. Dichter, in particular, believed that powdered eggs, often used in cake mixes, should be left out, so women could add a few fresh eggs into the batter, giving them a sense of creative contribution
-
In the Betty Crocker example, the psychologists realized the customer wanted to play the role of a successful home-maker and cook. We could even go so far to argue that their customers may have felt societal pressures to perform this role well. The egg, therefore, becomes more than an ingredient, and more than just an extra pleasurable step. It becomes a prop, enabling the customer to play a social role.
-
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.