Ask 37signals: How did you come up with pricing for your products? - (37signals) - The Diigo Meta page

• 16 Oct 08
  

  Suhit Anantula

  pricing strategy

  • When we first priced Basecamp in Feburary 2004 the plans were $9, $19, $39, and $59. There wasn’t much science behind it. We asked ourselves a couple questions:

       

    1. What would we pay?
     2. What numbers feel right?
  • There’s a big psychological and emotional side to pricing. A friend who worked at Wal-Mart once told me that Wal-Mart never prices anything ending in a 9. They always end in 8 (or 6 or 4) or something other than 9. They want the customer to know that Wal-Mart is always working hard to shave an extra penny off the price — hence the uncommon 8 not the familiar 9.
• 12 Oct 08
  

  Sho Tabata

  pricing 37signals

• 11 Oct 08
  

  Charleno Pires

  business startup pricing entrepreneurship 37signals product startups strategy marketing tips entrepreneur article money

• 10 Oct 08
  

  Christopher Rice

  consulting money business

• 

  Kenneth Younger

  37signals product pricing

• 09 Oct 08
  

  Steve Erickson

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