I prefer Verdana for a variety of reasons, but the main one is its legibility. I feel very comfortable reading it. In comparison, reading Arial makes me feel cross-eyed, just because the letters are so tightly packed. At 8, 9 and 10pt in particular, Verdana kicks Arial's ass. Also, Arial's quite an old-looking font these days. Nobody wants to look like they're stuck in the last century. Finally, I just find the curves in Verdana more aesthetically pleasing.
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