This link has been bookmarked by 12 people . It was first bookmarked on 06 Nov 2008, by Karl Fisch.
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04 Dec 08
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27 Nov 08
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15 Nov 08
Michel BauwensThe huge opportunity for book publishers is to get unstuck. You're not in the printing business. The life and death of trees is not your concern. You're in the business of leveraging the big ideas authors have.
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12 Nov 08
Joanna Geary"Publishing is far too focused on the pub day. The event of the publication. This is a tiny drip, perhaps the least important moment in a long timeline. As soon as publishers see themselves as marketers and agents and managers and developers of content, t
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10 Nov 08
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arnie GrossblattLessons for book publishers from the music industry sprinkled with some pessimism that major publishers will heed the lessons.
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) What's the most important lesson the book publishing industry can learn from the music industry?
The market doesn't care a whit about maintaining your industry. The lesson from Napster and iTunes is that there's even MORE music than there was before. What got hurt was Tower and the guys in the suits and the unlimited budgets for groupies and drugs. The music will keep coming. Same thing is true with books. So you can decide to hassle your readers (oh, I mean your customers) and you can decide that a book on a Kindle SHOULD cost $15 because it replaces a $15 book, and if you do, we (the readers) will just walk away. Or, you could say, "if books on the Kindle were $1, perhaps we could create a vast audience of people who buy books like candy, all the time, and read more and don't pirate stuff cause it's convenient and cheap..." I'm a pessimist that the book industry will learn from music. How are you betting?
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09 Nov 08
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08 Nov 08
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Ilan Gordon"First, the market and the internet don't care if you make money. That's important to say. You have no right to make money from every development in media, and the humility that comes from approaching the market that way matters. It's not "how can the mar
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07 Nov 08
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06 Nov 08
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