This link has been bookmarked by 16 people . It was first bookmarked on 30 Mar 2008, by Doug Noon.
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14 May 15
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Webpages and websites are valued today for their integration of text, images, animations, video, voice, music, and sound effects.
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Television programs, including the network news, have associated multimedia websites, as do popular films, digital games, and even books. The Harry Potter books began as a print literacy phenomenon, but today there is a seamless web of books, films, videos, videogames, websites, and other media. The Matrix began as a theatrical-release feature film, but its fictional world is now distributed across all media.
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What should critical literacy mean in the age of multimedia? The purpose of critical literacy has always been to empower us to take a critical stance toward our sources of information. In an age of print, the most significant public sources that sought to shape our social attitudes and beliefs presented themselves to us through the medium of text: school textbooks, mass circulation newspapers, government publications, advertising copy, popular novels, and so forth. Illustrations were just that: redundant, secondary content subordinate to the written text. The written word had power and prestige, it defined literacy. We taught students to carefully and critically study written text, and by and large we ignored the accompanying images.
The advent of television challenged the basic assumptions of the traditional model of critical literacy. It was clear that more people were being influenced by what they saw and heard than by what they read. The academy refused to take television seriously for its first few decades, but gradually the field of cultural studies began to emerge and critically study all popular media. The analysis of print advertising awoke to the significant ideological messages in advertising images (Williamson, 1978). Both images and commentary were seen as central to the politics of television news (Hall, Critcher, Jefferson, Clarke, & Roberts, 1978; Hartley, 1982). Feminist critique examined images in advertising media, school textbooks, and even our literacy primers.
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11 Dec 14
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02 Jun 13
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13 Feb 13
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From: Handbook of Literacy & Technology, v2.0
Eds. McKenna, M., Reinking, D., Labbo, L. & Kieffer, R.
Erlbaum (LEA Publishing): in press, 2005 -
This is especially evident with commercial media. Television programs, including the network news, have associated multimedia websites, as do popular films, digital games, and even books.
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The Harry Potter books began as a print literacy phenomenon, but today there is a seamless web of books, films, videos, videogames, websites, and other media. The Matrix began as a theatrical-release feature film, but its fictional world is now distributed across all media. Tolkien�s Lord of the Rings has been re-imagined as film, animation, and in a variety of videogame genres. Young readers would consider us illiterate today if we knew only the printed texts, because for them the intertextual meanings and cross-references among all these media are essential to their peer-culture understanding and "reading" of these works
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17 Nov 12
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06 Apr 11
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Towards Critical Multimedia Literacy:
Technology, Research, and Politics -
each successive generation shows a stronger preference for online information media
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If information is not available online, it is bypassed in favor of information that is.
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nd that of the image together with the words distinct from what it might have been alone.
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22 Mar 11
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12 Jan 11
Chris OlsenWe need conceptual frameworks to help us cope with the complexity and the novelty of these new multimedia constellations. If we are to articulate and teach a critical multimedia literacy, we need to work through a few important conceptual distinctions and have some terminology ready-to-hand.
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16 Jun 09
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02 Jun 09
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13 Mar 08
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