This link has been bookmarked by 14 people . It was first bookmarked on 06 Oct 2008, by Paul Gillin.
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professionals experienced in identifying and developing standards for working with influencers.
The Influencer Handbook aims to provide practitioners with the following information:
• Definition of an influencer and influencer marketing
• Types of influencers
• Methods to engage and thank influencers
• Guidelines for influencer self-regulation
• Bibliography of influencer communication research and practice.
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Troy SabinThe following guide was created by the WOMMA Influencer Council -- a cross-functional and diverse group of industry professionals experienced in identifying and developing standards for working with influencers.
The Influencer Handbook aims to provide pr -
10 Oct 08
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