WOMMA's Influencer Handbook - The Diigo Meta page

• 26 Nov 09
  

  Enrique rubio

  influencer handbook guide howto eaprende socialmedia red_externa_aprendizaje

  • professionals experienced in identifying and developing standards for working with influencers.
    
    
    
    The Influencer Handbook aims to provide practitioners with the following information:
    
    • Definition of an influencer and influencer marketing
    
    • Types of influencers
    
    • Methods to engage and thank influencers
    
    • Guidelines for influencer self-regulation
    
    • Bibliography of influencer communication research and practice.
• 08 Dec 08
  

  Filiberto Selvas

  High level but useful framework

  Social Media Influencer

• 16 Nov 08
  

  Lawrence Liu
• 06 Oct 08
  

  Paul Gillin

  The Word of Mouth Marketing Association has come up with a compact and useful set of guidelines for marketing to social media influencers. It's available for review and comment through Oct. 20, after which it will be published.

  daily_reading

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