Word of Mouth Marketing Association — WOMMA - The Diigo Meta page

• 06 Feb 08
  

  Amy VanDonsel

  marketing

Page Comments

• 
  Amy VanDonsel on 2008-02-06
  Decent introduction to "word of mouth marketing" (which isn't really just wom, it's customers marketing a product to other customers themselves.
  
  "Word of mouth marketing isn't about creating word of mouth -- it's learning how to make it work within a marketing objective."

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