This link has been bookmarked by 51 people . It was first bookmarked on 29 Mar 2007, by Marcel Weiss.
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Why You May Need an Online Persona
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Ludovic SimonIn a 2006 survey by executive search firm ExecuNet in Norwalk, Conn., 77 of 100 recruiters said they use search engines to check out job candidates. In a CareerBuilder.com survey of 1,150 hiring managers last year, one in four said they use Internet searc
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In today’s job market, turning up missing on the Web may not be a fatal flaw, and it’s probably better than having a search result in a photo of you in a hula skirt. But over time, the lack of a Web presence — particularly for IT professionals — may well turn from a neutral to a negative
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One in 10 said they also use social networking sites to screen candidates
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one in four said they use Internet search engines to research potential employees
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77 of 100 recruiters said they use search engines to check out job candidates
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Employers are realizing that what people do online can actually prove their value as potential hires, not just rule them out based on drunken photos or revelations of other past missteps
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Quentin D'SouzaThe Web Worker Daily weblog explains that despite the common perception that you should strive to keep your online activity anonymous, you would do well to cultivate a professional and intelligent online identity.
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29 Mar 07
lauren pressleyI'm all over the web, and I feel pretty good about that. I, personally, believe that information professionals need to be immersed in the information environment, including the web. This article points out some common sense tips for how to make sure your
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I’ve found that it’s not that hard to clean up your web persona. It turns out, and this is not widely understood, that you own the copyright on anything you’ve written. This includes Usenet, comments on blogs, posts to forums, etc. You can ask that your stuff be removed, and if the site operator balks or misunderstands the law, a DMCA notification to the ISP, Google, Yahoo, and Microsoft can make the site disappear (the lawyers at ISPs and search engines are familiar with the law).
Personally, I’ve found that ISPs overseas (UK and Canada, in my case) will also help you enforce your copyright.
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Quoted sections in replies are harder to get rid of. For instance, Google won’t remove Usenet stuff from Google Groups from others that include short quotes from your message.
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- Buy your domain name. Even if you don’t do a lot with it, you should own a domain name that matches (as close as possible) your name. Your online brand is important, and guess what, despite how many employers you may ultimately have, you’ll likely keep that same name for life!
- Understand your Google profile. Most potential employers are going to use Google, so you may as well focus on the search results there. What’s being said about you, what pages are indexed? Don’t just look at stuff that is about you, look at listings that are about someone with the same name, yet maybe negative. You should be prepared to explain that the person convicted for 3 counts of armed robbery, is not actually you.
- Own your brand. When someone searches for your name, you should try and make sure you have as much control over what they see, as possible. Set up a Flickr account, LinkedIn profile, blog, user-group profile, etc. While you may need the talents of a search marketer to ensure these pages appear in the top 10 of a search engine, you don’t stand any chance if you don’t actually take the time to create the profile in the first place.
- Destroy the evidence. Ok, so while most stuff you put online is there for eternity, that doesn’t mean you can’t try some damage control. That blog post you uploaded - the one where you went on an all night drinking binge and broke into the local Krispy Kreme - remove it! While it may still exist somewhere on the web, it is less likely to show up in the Google search results, if you’ve removed it from your own blog/social network.
Computer World offers five tips for building your online professional presence including checking search engines like Google and starting a blog. Marketing Pilgrim Andy Beal adds four more good tips:
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Employers are realizing that what people do online can actually prove their value as potential hires, not just rule them out based on drunken photos or revelations of other past missteps.
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And finally, anyone who has a web site should include in the [head]:
[META HTTP-EQUIV=”CACHE-CONTROL” CONTENT=”NO-CACHE”]
[META NAME=”ROBOTS” CONTENT=”NOARCHIVE”]This means that when you take your web site or blog or any content in it off the internet, it’s gone, for all practical purposes, since both Google and Alexa (Wayback Machine) will obey these. Make sure you have your own backup solution for your, however.
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Jeff MuellerProfessional development via online persona
career web web2.0 identity online persona employment work privacy
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28 Mar 07
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