This link has been bookmarked by 2 people . It was first bookmarked on 21 Sep 2008, by Bill H.
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29 Jan 09
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21 Sep 08
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"We're not hip, how do we engage with audiences?" "We don't have anything budgeted." "How does social marketing integrate with our other campaigns?" and "We don't think it would drive sales, so it's hard to justify the cost."
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Start listenting
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Tap your own databases to understand what your best customers think about you
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Form a short list of topics that covers both what people are saying about you and what your best customers care about
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Start small on your own site
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Simple integration with other campaigns can make it easier to justify social tactics.
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If your goal is to directly drive sales, then social marketing tests will not fare very well
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Social marketing works best for branding, buzz and driving intent.
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