After visiting Facebook or Bebo, most users are likely to visit MySpace.
Bebo received 2% of downstream traffic from MySpace, compared to 1% from Facebook. This indicates that MySpace and Bebo users could have stronger network 'affinities', with users influencing migratory behaviour across both networks.
The social graph is a notion that refers to the data that expresses an individual: their consumer preferences and behaviours; and their various social networks, including friends, family, professional associates and online contacts
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