This link has been bookmarked by 9 people . It was first bookmarked on 25 Aug 2008, by Djiezes Kraaijst.
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31 Mar 11
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27 Dec 10
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30 Nov 09
Christian SaxIt appears that the glory days of the homepage are almost over. Jakob Nielsen has been finding that web users are becoming more and more fickle. Instead of going to the homepage and nosing around the site using categories and site searches, people are ins
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29 Apr 09
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Alex HorstmannIt appears that the glory days of the homepage are almost over. Jakob Nielsen has been finding that web users are becoming more and more fickle. Instead of going to the homepage and nosing around the site using categories and site searches, people are ins
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25 Aug 08
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Taking Back the Homepage: 12 Ways to Design For the Fickle Web User
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we need to ultimately gain the web users’ trust so that they’ll want to see more of the site. Once they trust the Web site to give them excellent, informative information without plastering them with popups and ads, then we encourage them to complete a goal for the page they’re on.
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Every Page Needs a Goal
Each second that that the browser spends on your web page is precious. Every page on your Web site should work towards an actionable goal. A goal could be:
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1. Offer quality content on the homepage
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A savvy web user is going to see pretty quickly through snake oil copy, or even content that’s fluffy and doesn’t add value to the site. Use high-quality content that is updated frequently to get people back to the homepage.
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2. Get to the point
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Web users have little patience for content that doesn’t help them. Meandering, long-winded content on the homepage is a sure way to turn away site visitors.
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3. Use Promotions
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4. Weigh every link in the navigation
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Navigation systems are crucial to allowing the user to quicky find more information, once on the homepage. Giving the users lots of links to different parts of the website only clouds the mission of the smart web user. Make sure your navigation system is simple, but has enough information.
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5. Make sure the design doesn’t break
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6. Don’t go overboard with Ads
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7. Speed - Make sure the site is snappy
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Use good practices for fast-loading page design, and check it with web page analyzers to ensure that the pages are loading as quickly as possible. If your site is heavy with css and javascript, you might try out this nifty script that combines your files and reduces load time drastically.
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8. Keep the design clean and clutter-free
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Keeping your page design clutter-free is a great way to help the user find the content quicker. If your site’s design is clean and relaxing, the user will be more inclined to stay longer.
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9. Give them just enough information
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Only show the user what they need to know, and nothing more. This is one of the most difficult aspects of development and design, but also one of the most important. Giving visitors too little information confuses them, so they leave. Giving them too much information bores the visitor, and they leave. So it’s incredibly important to give them just enough information, and never more.
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10. Checking validation helps
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check your html and css validation.
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11. Create awesome product pages
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12. Keep their trust
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24 Aug 08
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