This link has been bookmarked by 1 people . It was first bookmarked on 01 Aug 2008, by Sam Kitonyi.
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01 Aug 08
Sam Kitonyiwhen i went into cyberspace i went into it thinking that it was a place like any other place and that it would be a human interaction like any other human interaction. i was wrong when i thought that. it was a terrible mistake.
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the silence is nonetheless present and it is most present, paradoxically at the moment that the user-id speaks. when the user-id posts to a board, it does so while dwelling within an illusion that no one is present. language in cyberspace is a frozen landscape.
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i have seen many people spill their guts on-line, and i did so myself until, at last, i began to see that i had commodified myself.
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i created my interior thoughts as a means of production for the corporation that owned the board i was posting to, and that commodity was being sold to other commodity/consumer entities as entertainment. that means that i sold my soul like a tennis shoe and i derived no profit from the sale of my soul.
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many cyber-communities are businesses that rely upon the commodification of human interaction. they market their businesses by appeal to hysterical identification and fetishism no more or less than the corporations that brought us the two hundred dollar athletic shoe.
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proponents of cyber- community do not often mention that these conferencing systems are rarely culturally or ethnically diverse, although they are quick to embrace the idea of cultural and ethnic diversity. they rarely address the whitebread demographics of cyberspace except when these demographics conflict with the upward-mobility concerns of white, middle class females under the rubric of orthodox academic Feminism.
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as beaudrilliard has said, socialization is measured according to the amount of exposure to information, specifically, exposure to media. the social itself is a dinosaur: people are withdrawing into activities that are more about consumption than anything else.
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i also think that the idea of electronic community is a manifestation of the triumph of sign-value over worth-value. there is nothing that goes on in electronic community that is not infested with sign- value.
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signs proclaiming electronic technology as green abound in cyberspace: the attitude of political correctness; the "green" computer, the "paperless" office and the illusion that identity in cyberspace can be manipulated to obscure gender, ethnicity, and other emblems of cultural diversity; the latter of course being both the most persistent and most ridiculous.
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hysterical identification is a mental device that enables one person to take on the sufferings of a group of persons. it is something that until the 1880's was considered a problem of females. in our society, many decisions about who a person is, are made through the device of hysterical identification.
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what i am getting at here is that electronic community is a commercial enterprise that dovetails nicely with the increasing trend towards dehumanization in our society: it wants to commodify human interaction, enjoy the spectacle regardless of the human cost. if and when the spectacle proves incovenient or alarming, it engages in creative history like, like any good banana republic.
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aesthetically, electronic community of the kind likely to be extolled in the gentle, new-age press, contains both elements of the modernist resistance to depth and appeal to surface combined with the postmodern aesthetic of fragment.
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so-called electronic community may be seen as a kind of micro-marketing of the social to a self-selected elite. this denies the possibility of human relationship, from which all authentic community proceeds. if one exists merely as sign-value, as a series of white letters, as a subset, then of course it is perfectly fine and we can talk about a community of signs, nicely boxed, categorized and inventoried, ready for consumption.
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many times in cyberspace, i felt it necessary to say that i was human. once, i was told that i existed primarily as a voice in somebody's head.
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