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This link has been bookmarked by 2 people . It was first bookmarked on 14 May 2008, by Frederik Van Zande.
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Barry Schwartz is a sociology professor at Swarthmore College and author of The Paradox of Choice. In this talk, he persuasively explains how and why the abundance of choice in modern society is actually making us miserable
user experience choise e-marketing product paradox
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