Yet the new CNNIC report shows the level of online spending remains humble and amounted to only around 0.6 percent of total retail spending in 2007. The average spending per online consumer was about
$150 last year. In the first half of 2008, total online shopping expenditures amounted to $2.36 billion in the 19 cities under survey. Online spending of users from Shanghai has reached $160 in the first six months of 2008 and marks the highest level of online spending in China. The income of online shoppers in general is higher than the average income of regular internet users. Internet users with a monthly income above RMB 2,000 amounted to 26 percent, whereas the same is true for more than 50 percent of online shoppers.
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