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01 Feb 08
David Feld"In a recent interview with VentureBeat (see Q&A below), she says she considers social search to be an essential part of the leading search engine in coming years."
google search social socialsearch community web internet online toread interviews innovation technology business privacy
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it’s wrong to look at search as all human vs. all algorithm, meaning there could be some combination, and that “expertise” may be more valuable than “trust.” Just because you know someone well doesn’t mean they’ll provide the best answers.
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understanding more about you and understanding more about your social context
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personalized and social search
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For example, it’s clear that people would attribute more authority to the pages that their friends have visited.
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We believe social search is any search aided by a social interaction or a social connection… Social search happens every day. When you ask a friend “what movies are good to go see?” or “where should we go to dinner?”, you are doing a verbal social search. You’re trying to leverage that social connection to try and get a piece of information that would be better than what you’d come up with on your own.
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Martin Lindner"social search", discussed in detail
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31 Jan 08
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