This link has been bookmarked by 18 people . It was first bookmarked on 10 Jul 2008, by Paul Sweeney.
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05 Jun 09
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The viral loop of people inviting each other to most social networks revolves around a user posting a widget to their page and having friends see their page.
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The viral loops for Facebook (there are multiple) revolve around the news feed, the mini-feed and the invite request. Not around people coming to your page and interacting with it
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The viral loop in most social networks revolves around a user posting a widget to their page and having friends see their page. The viral loops for Facebook (there are multiple) revolve around the news feed, the mini-feed and the invite request. Not around people coming to your page and interacting with it.
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Horoscope really took full advantage of the viral loop around the mini-feeds. We had no idea that the loop would allow for such rapid user acquisition.
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All apps are using the mini-feed and all the top growing apps are also using the invite request so it’s a combination of viral loops that is triggering the explosive growth of apps such as iLike and Flixster.
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With every viral channel: Email, Myspace profiles, Myspace bulletings, Facebook requests, Facebook mini-feed events, etc… the response rate will always be highest when the channel is brand new. As more and more sites use the channel, the user response rates will decrease over time.
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On Myspace, the viral loop around the Myspace bulletin for example is much weaker. It was most viral in the first 3 months. One advantage that Facebook has around the feeds is that they have an algorithm they constantly tune which tries to optimize the ‘interestingness’ of the events in the news feed
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If they do a great job of tuning the algorithm, it may be possible to keep the viral cycle alive indefinitely by only posting truly interesting events worthy of action.
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The fact that they are open to people monetizing makes Facebook a viable platform for growing a business. It’s brilliant.
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Facebook has the only platform where acquiring 40K users in two days is our expectation.
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16 Jun 08
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20 May 08
pedro_daltroentrevista interessante com os fundadores da rock you, empresa que cria aplicativos para redes sociais. One thing we discovered is that the viral flow for Facebook’s platform is very different from the viral flow in other social networks.
venture.beat rock.you facebook redessociais widget apps viral davidarmano andrewchen
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21 Jan 08
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12 Jun 07
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Paul SweeneyHow To Market Apps on Facebook
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