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21 May 08
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Little girls don’t get to “mother” their pretend babies any more; instead, they act out today’s young adult values with the more popular “fashion dolls.” Bratz dolls, those ghetto cool, sexualized dolls with skimpy miniskirts, high-heel boots, pouty lips and ‘bad’ attitude, are now the #1 doll in America, having pulled ahead of Barbie as the most popular fashion-doll in the United States. One writer explained that the dolls made little girls “sluts-in-training,” another said they promoted “hooker chic” and another claimed that they promoted “precocious sexuality.”
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The Bratz babes were singled out by the recent report from the American Psychological Association as one of the worst offenders in sexualizing girls.
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Bratz has opened a new line called “Baby Bratz.” These dolls are even more controversial than the teen version. Appallingly, the baby version wears a thong instead of a diaper. MGA Entertainment apologized for the “mistake” claiming that there should have been a Pampers on the baby instead. Right! The baby bottle filled with a soft drink, accompanied by a life-sized burp, not-so-subtly pushes sugar-laden soft drinks for infants when childhood obesity is a national epidemic.
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The rest of us who have common sense and recognize the dangers of sexualizing our children know better. MGA is pushing a bawdy adult sexuality off on children; parents are reporting that some pre-teens will wear only lingerie from Victoria’s Secret.
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