I know, I know. Who needs another article on why your business needs a social media management plan, right? The problem is that there are so many companies out there making major marketing mistakes that are not just bad for businesstheyre downright scary when you realize these people have families to feed.This may come off as drastic but there is a serious disconnect between businesses and marketing strategies that work in 2012. Its truly upsetting to see how many business owners and entrepreneurs that believe they should wait to implement social media until their new product or service is ready to launch. That really is working in reverse. You need to have your audience BEFORE you launch.