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This link has been bookmarked by 4 people . It was first bookmarked on 01 May 2008, by mazyar hedayat.

  • 16 Jul 08
    jurijmlotman
    Martin Lindner

    ... The only social value chain framework existing today; the organisational hierarchy ...

    enterprise2.0_star5 microbook_e20 deli

  • 04 May 08
    bertrandduperrin
    Bertrand Duperrin

    In social continuous processes, aka the value chains, ownership has to be clear and accountability towards the owner and all that is dependent on my work is a must. That's the reality meeting Web 2.0 when it redefines itself to Enterprise 2.0.

    adoption collaboration brp valuechain ownership accountability hierarchy

  • 01 May 08
    brands
    Chuck Brands
  • mhedayat
    mazyar hedayat

    • No ownership, no accountability - wikis, collaboration software, social media, Enterprise 2.0 and how not to get things done.





      The buzz around Enterprise 2.0 / Office 2.0 is palpable, one conference after the other with $ 50 k stands offering yet-another-wiki-version trying to snag the enterprise CTO/CIO.



      No wonder that start-up spends the 50k: Web 2.0 and social media relies on advertising for income, something that sounds enticing enough. But world-wide internet advertising (beside Google's 70%) is a mere 6-9 Bn $ annual market while the enterprise IT market is many, many times bigger. Banks alone will spend 390 Bn $ on IT this year. Temptation to redefine your target market is high and re-branding with a few added features ensues.



      But the enterprise buyer is sceptical. And calls for "culture changes", or the more pragmatic "change management" does not make pigs fly.

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