Skip to main content
August 2011 from The Next Web
"Vincenzo Cosenza, an Italian digital strategist, has just finished his latest research on Social Networks Adoption Lifecycle. Cosenza has applied the Innovation Adoption Model, a model that shows the stages in the adoption process for a new product by a consumer, to social networks diffusion to plot their actual state and, hopefully, understand their future trajectories. He made a very cool infographic and gave us the first look."