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17 Jun 08
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In 2005, the BBC reported on a research study, funded by Hewlett-Packard and conducted by the Institute of Psychiatry at the University of London, that found, “Workers distracted by e-mail and phone calls suffer a fall in IQ more than twice that found in marijuana smokers.” The psychologist who led the study called this new “infomania” a serious threat to workplace productivity.
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Limiting multitasking is essential. Best-selling business advice author Timothy Ferriss also extols the virtues of “single-tasking” in his book, The 4-Hour Workweek.
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Discussing multitasking with the New York Times in 2007, Jonathan B. Spira, an analyst at the business research firm Basex, estimated that extreme multitasking—information overload—costs the U.S. economy $650 billion a year in lost productivity.
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Russell Poldrack, a psychology professor at the University of California, Los Angeles
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We’re really built to focus. And when we sort of force ourselves to multitask, we’re driving ourselves to perhaps be less efficient in the long run even though it sometimes feels like we’re being more efficient.
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As neurologist Jordan Grafman told Time magazine: “Kids that are instant messaging while doing homework, playing games online and watching TV, I predict, aren’t going to do well in the long run.”
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When we talk about multitasking, we are really talking about attention: the art of paying attention, the ability to shift our attention, and, more broadly, to exercise judgment about what objects are worthy of our attention. People who have achieved great things often credit for their success a finely honed skill for paying attention.
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When people do their work only in the “interstices of their mind-wandering,” with crumbs of attention rationed out among many competing tasks, their culture may gain in information, but it will surely weaken in wisdom.
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