Patrick Malley on 2009-03-25
An important point here: the majority of people need some or a lot of convincing and support if they are going to adopt new innovations.
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The innovation adoption curve of Rogers is a model that classifies adopters of innovations into various categories, based on the idea thatSlide13b.JPG certain individuals are inevitably more open to adaptation than others.
"The concept of adopter categories is important because it shows that all innovations go through a natural, predictable, and sometimes lengthy process before becoming widely adopted within a population" in Adoption, Diffusion, Implementation, and Institutionalization of Educational Technology by Daniel W. Surry and Donald P. Ely.
Roger's categories are:
* Innovators (2.5 %)
* Early Adopters (13.5 %)
* Early Majority (34 %)
* Late Majority (34 %)
* Laggards (16 %)
Rogers Innovation Adoption Curve
Patrick Malley on 2009-03-25
An important point here: the majority of people need some or a lot of convincing and support if they are going to adopt new innovations.
The innovation adoption curve of Rogers is a model that classifies adopters of innovations into various categories, based on the idea certain individuals are inevitably more open to adaptation than others.
Rogers adoption innovation curve
Public Stiky Notes
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