The Staufenberger Repository: Thinking and Doing - The Diigo Meta page

• 27 Sep 07
  

  Adam Crowe

  PDFs: Stephen King's JWT Planning Guide (1974) and Jeremy Bullmore's conference speech (1972)

  pdf planning marketing advertising strategy

• 07 Jul 07
  

  Hans De Keulenaer

  advertising communication

  • Prompted by comment elsewhere, Team Staufenberger have been re-reading our tatty old copy of Stephen King's 1974 Planning Guide and its unofficial companion: a Jeremy Bullmore speech to a conference of Kraft bigwigs in 1972.
• 06 Jul 06
  

  marco fossati

  Storia dell'account planning.

  planning

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