Most online sports sites earn money from advertisements, subscriptions, retailing of sports equipments and merchandising. They have also realized the need for convergence with other media and mobile network for better broadcast and more ad dollars.
The popularity of fantasy sports leagues has also drawn advertiser attention, as the fantasy games bring in between 15 and 18 million players each year. In 2006, marketers spent $150 million on branding and advertising deals with these online communities, and analysts are forecasting an exponential growth in the dollar flow to these sites.
CBS Corp.’s CSTV Networks Inc., has decided to sell access to CSTV XXL, the entire package of college sports across more than 100 schools for $14.95 a month or $99.95 a year.
According to eMarketer, US advertising revenues at sports sites will reach $1.1 billion in 2011, up from $407 million in 2006. As a percentage of overall sports advertising, the Internet’s share will double to 10% by 2011, up from 4.9% in 2006.
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