This link has been bookmarked by 1 people . It was first bookmarked on 04 Jun 2008, by Frederic Martin.
-
04 Jun 08
-
According to MediaPost, more than 35% of Internet users depend upon the Internet as their primary source for sports information between 9 a.m. and 4 p.m. Around 52% of the users go online for sports-related content at least occasionally, while 24% are frequent visitors. Nearly 52% of sports site users seek out scores, while 43% read news stories online.
-
Around 25% visit sites related to professional or semi-professional teams, 21% visit college and university sites, 13% seek information for fitness and training; 13% read or post blogs or other consumer-generated media, 12% visit fan pages, 10% research equipment and memorabilia and 9% participate in a fantasy sports leagues.
-
According to eMarketer, Sports advertising on the Internet is growing at a decent pace. It estimates that US online sports advertising revenues comprised 4.9% of the total sports advertising in 2006. It forecasts the share of US online sports advertising revenues to rise to 10% over the next 5 years.
-
Pew Internet claims that 24% of the young adults within 18-29 either watch or download sports video compared to 14% of those within 30-49, 8% of users 50-64 and just 7% of 65 and older.
-
It also claims that nearly 11 million adult American Internet users participated in sports fantasy leagues online, while about 2 million Internet users went online to oversee and check on their fantasy teams.
-
online men are almost four times as likely as online women to have watched or downloaded sports video (23% vs. 6%).
-
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.