This link has been bookmarked by 1 people . It was first bookmarked on 02 Oct 2006, by Federico.
-
02 Oct 06
-
-
Here are 8 key points to consider as a commercial broadcaster
1). Attraction = Pull to engage. We are deeply social
2). Co-creation / participation / peer production / collaboration /
persistent conversations
3). Transparency and authenticity are key components of any engagement
initiative.
4). Flowability of content across all media platforms
5). Valuable and contextual content
6). Idea driven
7). Deliver a memorable experience
8). Editorial can link to commercial revenue streams -
When I can be identified as myself within a group context, and listened to, that is important to me."
-
Lets consider the success of Pop Idol vs. that of Stars in Your Eyes.
Stars in Your Eyes, was a broadcast format where people were broadcast performing pretending as their favourite Pop celebrity. Why did it fail? Why did it not go global? Because, our notions about celebrity are changing. Why pretend to be someone else, when actually you can become famous, however you measure that, by being yourself? When you can upload your songs onto Youtube.com or Myspace.com and be discovered. Stars in your eyes was a closed platform, it did not engage or invite the massive peer-to-peer flows of communication, there was no jeopardy or social narrative that could be followed, via the internet or your mobile phone or in the news paper or on the television.
-
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.