Harnessing the Power of Social Applications,  - MIT Sloan Management Review - The Diigo Meta page

• 17 May 08
  

  David Bill

  social_networking social_science

• 28 Mar 08
  

  David Lewis

  strategy research

• 08 Mar 08
  

  Sean D

  forrester mit sloan socialnetworking business marketing socialmedia

• 07 Mar 08
  

  Lunamoth
• 29 Feb 08
  

  Stylianos Mystakidis

  social web2.0 strategy

• 19 Feb 08
  

  John Eckman

  Josh Bernoff and Charlene Li lay out the core arguments of their book on the Groundswell in an article in the MITSloan Management Review.

  magnolia Bookmarks Josh_Bernoff Charlene_Li Forrester UGC Web_2.0 Groundswell Community Feedback Open_Innovation Participation marketing socialmedia business socialnetworking strategy social

• 

  Behind all of this is a significant cultural issue: Engaging with the groundswell means admitting that consumers are taking power and that corporations are not in control. It's a scary and difficult first step to take.

  blog business enterprise forrester marketing research socialmedia stats web2.0 Dell

• 18 Feb 08
  

  Jo Menzies

  marketing research SocialNetworking web2.0 business strategy socialmedia

• 17 Feb 08
  

  Charlene Li

  smr groundswell sloan

• 16 Feb 08
  

  doug cornelius

  Josh Bernoff & Charlene Li - People are connecting with one another in increasing numbers, thanks to blogs, social networking sites, and countless communities across the Web. Some companies are learning to turn this growing groundswell to their advantage

  socialnetworking social_media_taskforce for:goodwinkm for:kmhobbie

• 15 Feb 08
  

  Jorge Barba

  strategy socialmedia business social marketing mit

• 

  Kai Turner

  Social networking and the enterprise
  

  socialnetworking strategy enterprise

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