Joel Liu's personal annotations on this page
Joel bookmarked
on 2009-07-06
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The most powerful philosophy of marketing I’ve heard is from my hero Seth Godin, and I think it can be summed up as this:
You’ll know when you’re on to something special, because people will love it so much they’ll tell everyone.
If people aren’t telling their friends about it yet, don’t waste time marketing it. Instead, keep improving until they are. -
But now the goal is to create something absolutely remarkable, until customer word-of-mouth generates a buzz.
And that’s only limited by your creativity and persistence, not budget.
This link has been bookmarked by 2 people . It was first bookmarked on 06 Jul 2009, by Joel Liu.
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The most powerful philosophy of marketing I’ve heard is from my hero Seth Godin, and I think it can be summed up as this:
You’ll know when you’re on to something special, because people will love it so much they’ll tell everyone.
If people aren’t telling their friends about it yet, don’t waste time marketing it. Instead, keep improving until they are. -
But now the goal is to create something absolutely remarkable, until customer word-of-mouth generates a buzz.
And that’s only limited by your creativity and persistence, not budget.
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