This link has been bookmarked by 1 people . It was first bookmarked on 09 Apr 2008, by Levy Rivers.
“The next time you create an online profile, blog or post a comment on an e-forum, you better be careful. Online reputation matters and headhunters, employers can track all of it,” says Ratan.
The advice comes as internet users are getting ever more candid about their personal lives and opinions on social networking and blogging sites.
A senior recruitment manager with a leading media company said, traditionally, verification checks are done by calling up previous employers. “But checking their online reputations is important,” she admitted, “because when he/she is working for your company, you’d want to make sure that the person is not breaching confidentiality clauses by sharing too much about the company.”
The digital footprint is therefore emerging as a double-edged sword. It isn’t just job-hunters who need to be careful, but the prospective employers, too.
On online forums, blogs and travelogues, internet users share experiences. This is why product review websites such as Mouthshut.com, which carry corporate blogs where consumers can directly interact with organisations, write product reviews. In candid posts, brand reputation can be marred easily.
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.