This link has been bookmarked by 19 people . It was first bookmarked on 16 Jan 2009, by Nashlah Boyayan.
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03 May 09
Kelly Faulknerblog post on incident that started the whole twitter "be careful what you post" fed ex oopsy daisy
web2.0 blog technology blogging twitter socialnetworking socialmedia blogs branding fedex ketchum
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12 Apr 09
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20 Jan 09
Carole FabreWe are confident however, it is enough to expect a greater level of respect and awareness from someone in your position as a vice president at a major global player in your industry. A hazard of social networking is people will read what you write.
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Herve KablaTwitter fait desormais partie des outils à prendre en compte pour bien comprendre jusqu'où s'étend votre e-reputation.
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Benny TorresAd guy gets caught on Twitter. Ooops.
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Nikolai YurevichThis particular Twitter posting came back to bite the agency person from Ketchum (New York office) who made some unflattering remarks about Memphis this morning before he presented on digital media to the worldwide communications group at FedEx (150+) peo
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Bob PotterKetchum vs FedEx
socialmedia pr twitter reputationmanagement socialnetworking publicrelations
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19 Jan 09
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17 Jan 09
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16 Jan 09
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Nashlah BoyayanBe Careful What You Post
This particular Twitter posting came back to bite the agency person from Ketchum (New York office) who made some unflattering remarks about Memphis this morning before he presented on digital media to the worldwide communications group at FedEx (150+) people. Not only did an employee find it, they were totally offended by it and responded to the agency person. The kicker is that they copied the FedEx Coporate Vice President, Vice President, Directors and all management of FedEx’s communication department AND the chain of command at Ketchum. Mr. Andrews, the Ketchum presenter, did not take into account that many FedExers are native Memphians and are feircely defensive of their city and their company.
Mr. Andrews,
If I interpret your post correctly, these are your comments about Memphis a few hours after arriving in the global headquarters city of one of your key and lucrative clients, and the home of arguably one of the most important entrepreneurs in the history of business, FedEx founder Fred Smith.
Many of my peers and I feel this is inappropriate. We do not know the total millions of dollars FedEx Corporation pays Ketchum annually for the valuable and important work your company does for us around the globe. We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position as a vice president at a major global player in your industry. A hazard of social networking is people will read what you write.
Not knowing exactly what prompted your comments, I will admit the area around our airport is a bit of an eyesore, not without crime, prostitution, commercial decay, and a few potholes. But there is a major political, community, religious, and business effort underway, that includes FedEx, to transform that area. We’re hopeful that over time, our city will have a better “face” to present to visitors.
James, everyone participating in today’s event, including those in the auditorium with you this morning, just rece
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