Why the two budget extremes?
I believe the small organizations will benefit from the program generating interest about the organization itself, just as much as the award winning ad.
For big organizations, I think they will invest enough in promoting the contest and offer a big enough incentive to get some quality submissions.
But, here is where I find the rub. Any brief that you publish is out in the open. Going to launch a new project or change strategy? The last place you want to announce it is out in the open. You expose too much to the competition.
But, I believe that organizations such as BootB and Zooppa will be another resource in the advertising tool belt.
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